Step by Step Competitive Strategy (Self Development for Managers) Book + PRICE WATCH * Amazon pricing is not included in price watch

Step by Step Competitive Strategy (Self Development for Managers) Book

A winning competitive strategy is rarely a single brilliant idea; rather it is the result of disciplined creative thinking, aligning a variety of approaches for developing competitive advantage. Managers, whatever their level, should be aware of the various elements involved in strategic planning, and this book aims to direct their thinking towards making effective decisions. By leading the reader through a series of steps, Dave Francis explains the various techniques involved in such areas as competitor analysis, industry trends, market segmentation, mission and system choices. Self-assessment exercises provide the reader with a tool box of skills which can be applied in any organization to stimulate an effective business review and develop strategies for success.Read More

from£17.72 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £4.47
  • 0415086981
  • 9780415086981
  • Dave Francis
  • 30 June 1994
  • Thomson Learning
  • Paperback (Book)
  • 183
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