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Strategic Advertising Management Book
The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marketing communication plan.Read More
from£51.28 | RRP: * Excludes Voucher Code Discount Also available Used from £3.10
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Blackwell
Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing...
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Pickabook
Larry Percy, Richard Rosenbaum-Elliott
- 0199532575
- 9780199532575
- Larry Percy, Richard Elliott
- 11 December 2008
- OUP Oxford
- Paperback (Book)
- 430
- 3
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