Strategic Advertising Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Advertising Management Book

The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marketing communication plan.Read More

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  • Blackwell

    Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing...

  • Pickabook

    Larry Percy, Richard Rosenbaum-Elliott

  • 0199532575
  • 9780199532575
  • Larry Percy, Richard Elliott
  • 11 December 2008
  • OUP Oxford
  • Paperback (Book)
  • 430
  • 3
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