Strategic Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Advertising Book

This handbook is aimed at all executives involved in the planning stages of advertising. The author demonstrates how to apply the many existing techniques and theories needed to develop a planning approach, such as writing a creative brief, assessing the effectiveness and success of advertising. The book is written for advertising professionals and not for academia and concentrates on practical, usable theories, presented in a straightforward, non-technical way.Read More

from£N/A | RRP: £40.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0434902446
  • 9780434902446
  • Judith Corstjens
  • 31 January 1989
  • Butterworth-Heinemann Ltd
  • Hardcover (Book)
  • 224
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