Strategic Brand Management: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Brand Management: A European Perspective Book

Strategic Brand Management explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable...Read More

from£64.78 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • Pickabook

    Kevin Lane Keller, Tony Aperia, Mats Georgson

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