Strategic Brand Management: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Brand Management: A European Perspective Book

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and...Read More

from£59.99 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £5.07
  • Pickabook

    Kevin Lane Keller, Tony Aperia, Mats Georgson

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