Strategic Brand Management: Building, Measuring, and Managing Brand Equity Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Book

For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.Read More

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  • ASDA

    For students managers and senior executives studying Brand Management. Keller Strategic Brand Management 3e provides insights into how to create profitable brand strategies by building measuring and managing brand equity.

  • 0132336227
  • 9780132336222
  • Kevin Keller
  • 1 February 2007
  • Pearson Education
  • Paperback (Book)
  • 720
  • 3
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