Strategic Brand Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Brand Management Book

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.Read More

from£39.13 | RRP: £29.99
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  • Blackwell

    Strategic Brand Management approaches the subject of brand management from a unique combination of sociological and cultural perspectives. This approach provides students with an understanding of the dynamics of the subject and enables them to...

  • 0199260001
  • 9780199260003
  • Richard Elliott, Larry Percy
  • 14 December 2006
  • OUP Oxford
  • Paperback (Book)
  • 288
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