Strategic Copywriting: How to Create Effective Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Copywriting: How to Create Effective Advertising Book

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers.Read More

from£101.25 | RRP: £65.00
* Excludes Voucher Code Discount Also available Used from £167.90
  • 0742530671
  • 9780742530676
  • Edd Applegate
  • 28 October 2004
  • Rowman & Littlefield
  • Hardcover (Book)
  • 256
  • illustrated edition
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