Strategic Corporate Communications: A Global Approach for Doing Business in the New India Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Corporate Communications: A Global Approach for Doing Business in the New India Book

Strategic Corporate Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why...Read More

from£N/A | RRP: £21.99
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  • ASDA

    Shows you how to create a marketing communications strategy specifically for the Indian market. This book presents a game plan that you can follow for both internal and external communications.

  • 0071549919
  • 9780071549912
  • Paul A. Argenti
  • 1 October 2008
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 360
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