Strategic Customer Management: Integrating Relationship Marketing and CRM Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Customer Management: Integrating Relationship Marketing and CRM Book

The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear...Read More

from£41.68 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £15.28
  • 1107649226
  • 9781107649224
  • Adrian Payne, Pennie Frow
  • 28 March 2013
  • Cambridge University Press
  • Paperback (Book)
  • 542
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