Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program Book

Strategic Database Marketing, Third Edition, details the latest Web-focused strategies for unleashing the power in your company's customer database and turning it into a sales-building machine. Using dozens of updated case studies from Travelers...Read More

from£46.86 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £9.25
  • ASDA

    Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

  • 007145750X
  • 9780071457507
  • Arthur Middleton Hughes
  • 1 October 2005
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 388
  • 3
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