Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program Book

Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.Read More

from£33.73 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £3.28
  • 0071351825
  • 9780071351829
  • Arthur M. Hughes
  • 1 June 2000
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 400
  • 2nd Revised edition
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