Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program Book

Not only the most thorough guide available on the design and customization of an effective database program, it also takes the reader, step-by-step, through the process of interpreting data and implementing it to improve service quality and customer responses. Topics include: establishing realistic goals for a database marketing system; lead generation marketing; building a database marketing team; mainframes versus decentralized database system; estimating revenues and costs.Read More

from£38.49 | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £7.56
  • 1557385513
  • 9781557385512
  • Arthur M. Hughes
  • 28 February 1994
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 300
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