Strategic Electronic Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Electronic Marketing Book

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.Read More

from£N/A | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 032417893X
  • 9780324178937
  • Brad Kleindl
  • 25 October 2002
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 416
  • 2nd Revised edition
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