Strategic Entrepreneurship: A Decision Making Approach to New Venture Creation and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Entrepreneurship: A Decision Making Approach to New Venture Creation and Management Book

This new text takes a distinctive and novel approach to entrepreneurism. It regards the successful creation and management of new organisations as being, first and foremost, about making the right decisions. A key feature is the emphasis on the view that entrepreneurship is a style of management that can be learnt, that it is accessible to the manager who is willing to learn and that a strategic approach enables the new venture to go in the best direction. Written in an active, participative style, with an overview, key questions, examples and a summary in each chapter, the text encourages students to explore the entrepreneurial decisions that they can make.Read More

from£29.99 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £3.58
  • 0273627139
  • 9780273627135
  • Philip Wickham
  • 20 November 1997
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 288
  • 1
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