Strategic Entrepreneurship Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Entrepreneurship Book

The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.Read More

from£N/A | RRP: £33.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273651153
  • 9780273651154
  • Philip A. Wickham
  • 7 November 2000
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 352
  • 2
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