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Strategic Entrepreneurship Book
The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0273651153
- 9780273651154
- Philip A. Wickham
- 7 November 2000
- Financial Times/ Prentice Hall
- Paperback (Book)
- 352
- 2
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