Strategic Innovation: An International Casebook on Strategic Management Book

What makes organizations successful? The creative aspect of strategy is the central focus of this book. Through an international selection of case studies, the editors show how creativity fits into the overall context of the manager's role in the firm and the firm within its industry. The crucial role of the 'strategic innovator' is to create new strategies which 'alter the rules of the game'. Some of the cases explore the competitive dynamics of innovative firms and how they use their competencies and capabilities to change the pattern of competition in the industry. Others explore how company executives galvanize the efforts of those around them to effect innovation in their own firms. Companies discussed include IKEA, Ariston, JVC, Benetton and Honda. In tune with the emerging dynamic resource-based theory of the firm, central to the new strategy courses, this collection of key case studies is targeted at MBA students and senior executives on short courses.Read More