Strategic Innovation Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Innovation Book

In a fast-changing business environment those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these 'new game' strategies. It includes quantitative examples of successful strategies as well as descriptive cases.Read More

from£N/A | RRP: £33.99
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  • Blackwell

    In today's fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply developing new technologies into new products or services, but in many cases finding new models for doing...

  • 0415997828
  • 9780415997829
  • Allan Afuah
  • 17 February 2009
  • Routledge
  • Paperback (Book)
  • 504
  • 1
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