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Strategic Issues in International Retailing: Concepts and Cases Book
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers...Read More
from£48.99 | RRP: * Excludes Voucher Code Discount Also available Used from £2.73
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Foyles
Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material...
- 0415343712
- 9780415343718
- 29 June 2006
- Routledge
- Paperback (Book)
- 232
- 1
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