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Strategic Management: Awareness and Change Book
This is the new, fully updated edition of one of Europe's leading texts on strategic management. It is a comprehensive, clear and accessible introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This powerful, unique and flexible teaching tool is accompanied by a lecturer's resource manual and is supported by resources on the internet.Read More
from£28.33 | RRP: * Excludes Voucher Code Discount Also available Used from £3.59
- 1861521006
- 9781861521002
- John L. Thompson
- 20 February 1997
- Thomson Learning
- Paperback (Book)
- 839
- 3rd Revised edition
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