Strategic Management: Building and Sustaining Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Management: Building and Sustaining Competitive Advantage Book

STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to light. Filled with current real-world applications, this book also includes mini-cases within each chapter.Read More

from£N/A | RRP: £37.99
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  • 0324006993
  • 9780324006995
  • Robert A. Pitts, David Lei
  • 21 August 1999
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 512
  • 2nd Revised edition
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