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Strategic Management: Building and Sustaining Competitive Advantage Book
This new strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.Read More
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- 0324177054
- 9780324177053
- Robert A. Pitts, David Lei
- 1 June 2002
- Southwestern College
- Paperback (Book)
- 512
- 3rd
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