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Strategic Management: Concepts and Cases Book
KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0136015700
- 9780136015703
- Fred R. David
- 28 February 2008
- Prentice Hall
- Hardcover (Book)
- 704
- 12
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