Strategic Management: Corporate Strategy and Business Policy Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Management: Corporate Strategy and Business Policy Book

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range PlanningRead More

from£65.81 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £3.09
  • 0333387651
  • 9780333387658
  • Cliff Bowman, David C. Asch
  • 1 June 1987
  • Palgrave Macmillan
  • Paperback (Book)
  • 424
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