Strategic Management: Theory and Practice Book

A comprehensive, modern approach to strategic management, which deals fully with the theoretical aspects of corporate planning as well as providing practical guidance on application. This encyclopaedic handbook - a classic since its award winning appearance in 1974 - is now completely revised and updated to carry strategic management theory and practice towards the next century. Both analytical and behavioural aspects of planning are treated in depth. Strategic analysis is covered in particular detail, with case studies reporting proven, and often original applications of these theories. Environment scanning, technology, managing change and human resource planning each have new chapters. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising management. AUDIENCE For chief executives, strategic planners, line managers involved in planning & strategic management. Also for students/lecturers involved in executive training courses & MBA programmes.Read More