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Strategic Management and Competitive Advantage (Mystratlab) Book
Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk. Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0136094589
- 9780136094586
- Jay Barney, William Hesterly
- 10 September 2009
- Prentice Hall
- Hardcover (Book)
- 656
- 3
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