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Strategic Management of Technology and Innovation (Irwin Series in Management and the Behavioral Sciences) Book
This text features offers rich exposure to the management of innovation. It integrates technological strategy, new product development, and corporate entrepreneurship and innovation. The book is based on case studies and readings with brief, transitional text.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0256034818
- 9780256034813
- Robert A. Burgelman, Modesto A. Maidique
- 1 August 1987
- Irwin Professional Publishing
- Hardcover (Book)
- 618
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