Strategic Management of e-Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Management of e-Business Book

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.Read More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470870737
  • 9780470870730
  • Stephen Chen
  • 8 October 2004
  • John Wiley & Sons
  • Paperback (Book)
  • 384
  • 2nd Edition
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