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Strategic Management Book
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinsons Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.Read More
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- 0072428422
- 9780072428421
- John Pearce, Richard Robinson
- 1 July 2000
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 7th
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