Strategic Market Management: European Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Management: European Edition Book

Suitable for those interested in marketing strategy or the management of strategies more generally, this work presents concepts and frameworks. It uses cases and examples which focus on the UK and the rest of Europe.Read More

from£52.95 | RRP: £33.99
* Excludes Voucher Code Discount Also available Used from £2.50
  • ASDA

    The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.

  • Waterstones

    ''The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK a

  • 0470059869
  • 9780470059869
  • David A. Aaker, Damien McLoughlin
  • 26 January 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 368
  • European Edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.