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Strategic Market Management: European Edition Book
* Excludes Voucher Code Discount Also available Used from £2.50
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ASDA
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
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Waterstones
''The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK a
- 0470059869
- 9780470059869
- David A. Aaker, Damien McLoughlin
- 26 January 2007
- John Wiley & Sons
- Paperback (Book)
- 368
- European Edition
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