Strategic Market Management: Global Perspectives Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Management: Global Perspectives Book

Dealing with the strategic challenges created by the dynamic nature of markets this book contends that the traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. It presents a structured strategic analysis including a customer competitor market and environmental analysis.Read More

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  • Blackwell

    Business students studying strategy and marketing courses in the UK and Europe. Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler.

  • Pickabook

    Damien McLoughlin, David A. Aaker

  • 0470689757
  • 9780470689752
  • David A. Aaker, Damien McLoughlin
  • 26 March 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 368
  • First Edition
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