Strategic Market Management (Strategic Market Managment) Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Management (Strategic Market Managment) Book

Gives you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book outlines competencies that spark successful, ongoing strategizing.Read More

from£24.56 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £3.06
  • ASDA

    Updated to reflect current business thinking and market conditions this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

  • 0470056231
  • 9780470056233
  • David A. Aaker
  • 24 August 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 336
  • 8th Edition
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