Strategic Market Management (Strategic Market Managment) Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Management (Strategic Market Managment) Book

* Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets.Read More

from£35.13 | RRP: £72.50
* Excludes Voucher Code Discount Also available Used from £5.55
  • 0470317248
  • 9780470317242
  • David A. Aaker
  • 3 February 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 341
  • 9th Edition
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