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Strategic Market Management Book
Relevant for strategic management courses as well as market management, this textbook provides a synthesis of literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition includes the latest research and many new examples with a global perspective, reflecting the new thrust to integrate marketing throughout the organization. Competition is stressed as an integral part of making strategic positioning decisions. Building on a basic model for strategy development, the author systematically describes the process of defining and executing a company marketing strategy.Read More
from£13.70 | RRP: * Excludes Voucher Code Discount Also available Used from £3.50
- 0471309567
- 9780471309567
- David A. Aaker
- 14 February 1995
- John Wiley & Sons
- Paperback (Book)
- 400
- 4th Edition
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