Strategic Market Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Management Book

Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.Read More

from£25.95 | RRP: £25.95
* Excludes Voucher Code Discount Also available Used from £3.06
  • 0471532533
  • 9780471532538
  • David A. Aaker
  • 3 March 1992
  • John Wiley & Sons
  • Paperback (Book)
  • 416
  • 3rd Edition
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