Strategic Market Relationships: From Strategy to Implementation Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Market Relationships: From Strategy to Implementation Book

Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. This book includes chapters on relationship types/archetypes to develop on the theme of classification and the management of relationships; on organizing relationships; and on people and relationships.Read More

from£50.15 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £3.77
  • ASDA

    At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson University of New South Wales Australia This book is very clear and well structured and the illustrations will really help readers to understand this area.

  • Waterstones

    ''At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. '' --Ian Wilkinson, University of New South Wales, Australia ''This book is very clear a

  • Pickabook

    Bill Donaldson, Tom O'Toole

  • 0470028807
  • 9780470028803
  • Bill Donaldson, Tom O'Toole
  • 13 April 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 288
  • 2nd Edition
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