Strategic Marketing: A Practical Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: A Practical Approach Book

Designed as a stand alone text in a Marketing Strategy course, this book focuses on building customer value through the firm's marketing activities. It aims to indicate the specific steps that comprise the strategic marketing planning process, and focuses on the activities that a company should perform within the framework of strategic marketing.Read More

from£N/A | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Karl Jan Alsem, Dick Wittink

  • 0071244174
  • 9780071244176
  • Karel Jan Alsem
  • 1 September 2006
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 416
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