Strategic Marketing: An Applied Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: An Applied Approach Book

Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process. .Read More

from£N/A | RRP: £67.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0073025860
  • 9780073025865
  • Karel Jan Alsem
  • 1 July 2006
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 336
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