Strategic Marketing: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: An Introduction Book

Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.Read More

from£N/A | RRP: £33.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415208114
  • 9780415208116
  • Tony Proctor
  • 29 June 2000
  • Routledge
  • Paperback (Book)
  • 336
  • 1
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