Strategic Marketing Analysis: The Framework Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Analysis: The Framework Book

Strategic Marketing Analysis offers a framework for strategic marketing planning and outlines a structured approach to identifying, evaluating, and solving marketing problems. This book is an abridged version of Strategic Marketing Management (3rd Edition) by Alexander Chernev.Read More

from£60.64 | RRP: £33.26
* Excludes Voucher Code Discount Also available Used from £228.82
  • 0979003989
  • 9780979003981
  • Alexander Chernev
  • 30 November 2008
  • Brightstar Media, Inc.
  • Paperback (Book)
  • 172
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