Strategic Marketing: Business Strategies in the Middle East Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: Business Strategies in the Middle East Book

With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when marketing in Muslim countries. It includes a discussion on the reasons for Western multinationals' avoidance of marketing in the Middle East and an examination of political and cultural changes and fragmentation in the Middle East. This study also includes an examination of the influence of Islamic principles on marketing and business relations, and an exploration into the position and customs of Muslim women - and their potential as a strong market.Read More

from£51.28 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £15.90
  • 0130283576
  • 9780130283573
  • John A. Quelch
  • 5 May 2000
  • Prentice Hall
  • Paperback (Book)
  • 178
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.