Strategic Marketing: Creating Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: Creating Competitive Advantage Book

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.Read More

from£47.23 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £4.83
  • 0199273987
  • 9780199273980
  • Douglas West, John Ford, Essam Ibrahim
  • 27 April 2006
  • OUP Oxford
  • Paperback (Book)
  • 552
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