Strategic Marketing: Creating Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: Creating Competitive Advantage Book

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.Read More

from£N/A | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Douglas West, John Ford, Essam Ibrahim

  • 0199556601
  • 9780199556601
  • Douglas West, John Ford, Essam Ibrahim
  • 25 March 2010
  • OUP Oxford
  • Paperback (Book)
  • 600
  • 2
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