Strategic Marketing Management 6th Ed. Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Management 6th Ed. Book

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples.Read More

from£32.71 | RRP: £27.95
* Excludes Voucher Code Discount Also available Used from £2.91
  • 0471415723
  • 9780471415725
  • David A. Aaker
  • 3 August 2001
  • John Wiley & Sons
  • Paperback (Book)
  • 352
  • 6th Edition
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