Strategic Marketing Management Cases w/Excel Spreadsheets: With Excel Spreadsheets Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Management Cases w/Excel Spreadsheets: With Excel Spreadsheets Book

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.Read More

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