Strategic Marketing Management: The McGraw-Hill Executive MBA Series Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Management: The McGraw-Hill Executive MBA Series Book

THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.Read More

from£N/A | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071450939
  • 9780071450935
  • Mark E. Parry
  • 1 January 2005
  • McGraw-Hill Professional
  • Paperback (Book)
  • 274
  • illustrated edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.