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Strategic Marketing: Planning and Control Book
Offers coverage of developments in customer relationship management business ethics market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.Read More
from£30.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.52
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Pickabook
Graeme Drummond, John Ensor, Ruth Ashford
- 075068271X
- 9780750682718
- Graeme Drummond, John Ensor, Ruth Ashford
- 10 December 2007
- A Butterworth-Heinemann Title
- Paperback (Book)
- 352
- 3
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