Strategic Marketing: Planning and Control Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing: Planning and Control Book

Offers coverage of developments in customer relationship management business ethics market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.Read More

from£30.99 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • Pickabook

    Graeme Drummond, John Ensor, Ruth Ashford

  • 075068271X
  • 9780750682718
  • Graeme Drummond, John Ensor, Ruth Ashford
  • 10 December 2007
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 352
  • 3
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