Strategic Marketing Problems: Cases and Comments Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Problems: Cases and Comments Book

Strategic Marketing Problems : Hardback : Pearson Education (US) : 9780131871526 : 0131871528 : 13 Oct 2006 : For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.   The premier marketing strategy and management casebook in the world.Read More

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  • Product Description

    This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.

    Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs.

    For marketing executives and professionals.

  • 0131871528
  • 9780131871526
  • Roger Kerin, Robert Peterson
  • 20 September 2006
  • Prentice Hall
  • Hardcover (Book)
  • 736
  • 11
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