Strategic Marketing Problems: Cases and Comments Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Problems: Cases and Comments Book

Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies. Read More

from£89.21 | RRP: £14.05
* Excludes Voucher Code Discount Also available Used from £27.46
  • 0205073298
  • 9780205073290
  • Roger A. Kerin, Robert A. Peterson
  • 1 March 1981
  • Allyn & Bacon
  • Hardcover (Book)
  • 577
  • 2nd Revised edition
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