Strategic Marketing for Nonprofit Organizations: Cases and Readings Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing for Nonprofit Organizations: Cases and Readings Book

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies. Read More

from£38.79 | RRP: £56.95
* Excludes Voucher Code Discount Also available Used from £20.84
  • 0138513120
  • 9780138513122
  • Philip Kotler, Alan R. Andreasen
  • 9 January 1987
  • Longman Higher Education
  • Paperback (Book)
  • 400
  • 2nd Revised edition
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